The Ask: Support the launch of the new variant for Gordon’s. Sugar Plum Gin Liqueur a new flavour and liquid for November and December months.
My Role: Working collaboratively with the social strategy team and copywriter, we explored the concept of a Sugar Plum Hostess, celebrating the specialness and versatility of the new product. Throughout our videos, we showcased a lush lifestyle spread as “How to”, tapping into the audience’s interest of hosting at home with Gordon's Sugar Plum as the hero.
Adding a sparkle as you serve with simple recipe videos, demonstrating multiple ways it can be enjoyed. Positioning new Gordon's Sugar Plum as the best gift for an occasion or as a gift to yourself.
Key creative decision:
- Developed the campaign look and feel, rooted in the hosting mood.
- Built all storyboards for the film, created stylist and wardrobe briefs.
- On set, signed off the shots and directed in-the-moment all the motion and still elements.
- Worked closely with editors on the post production elements across still and video assets.
