The Ask: With Gordon’s launching its new brand world into the global markets, we faced an issue with a lack of new assets that would fit its bold new look and feel for its up-and-coming Adylic campaign in GB.
My Role: I have been working on developing the portfolio of different environments, serves and occasions to spread across this DCO campaign. I’ve built AI-based workflows with prompt templating set up and delivered 40+ final assets in multiple variants, eliminating physical shoots and shortening approval cycles. Directed CGI artist on product implementation into the AI-generated setting.
Key creative decisions:
- First project where we brought AI Pencil Pro and product CGI together. We were able to create a world of hyper-relevant and personalised visuals at scale and bring this new brand world to life without using traditional means.
Final assets for PAID Adylic
Development
Art direction and close work with CGI artist and retoucher to bring correct products into the AI-generated scenes.
