An exciting, limited-edition flavour of Tanqueray was launching in time for summer and the team entrusted Oliver to bring it to life on social.
How did we visualise it?
Rich, vibrant, luxurious visuals full of exotic flavour helps you feel instantly immersed in the tropical world. From an ATL KV, stills photography, teaser and launch video assets, plus recipe content, we touched every social standpoint and built excitement, anticipation and crave appeal.
By creating a full-scale campaign, we were able to bring a slice of Paradiso to our audience, wherever they are.
Key Visual Creative.
Used for Digitial OOH.
Teaser Social Ad - 10sec
Launch Social Ad - 10sec
Tanqueray Paradiso Serve Education.
Recipe Social Ads.
Idea Development
A Slice of Paradise
Discover a visual world so vibrant, so juicy and so full of exotic flavour, you feel instantly immersed within its tropical vibes – no matter where you are or when the UK Summer sun was last seen. By fully embracing the tropical aesthetic, this route explores a journey to the tropics through the visual storytelling of Tanqueray Paradiso.
Vibrant colours, lush tropical foliage, fruits and other tropical touches under an umbrella of sophistication.
Tapping into the audience insight: "I feel pressured to make the most of Summer since it tends to be short and unreliable.”
We know a secret place where you can fully enjoy the moment…
VIDEO STORYBOARDS
