The Idea - A new tropical gin flavour needed more than a pretty visual - it needed a feeling. Working with creative copywriter, we landed on the idea of discovery: the moment you find your own private corner of paradise. The drinks trolley became the hero - something the audience could actually recreate at home. Everyone gets their own slice of Paradiso.
My Role - leading the creative from concept through to post-production - developing the visual platform, directing the shoot, and managing client feedback in real time on set.
Key creative decisions:
- Developed the visual concept and KV composition - element placement, materials, location and overall art direction language.
- Built all storyboards, prepared moodboards and stylist briefs for both stills and film, presented and approved at each stage.
- Directed the full shoot day solo, managing both crew and client conversations on set simultaneously.
- When post-production revealed the launch film lacked early brand visibility - a gap between what worked on the storyboard and what landed on screen - I worked closely with my CD to solve it creatively: introducing earlier logo presence and pulling recipe footage into the launch asset to build crave appeal.
Key Visual Creative.
Used for Digitial OOH.
Teaser Social Ad - 10sec
Launch Social Ad - 10sec
Tanqueray Paradiso Serve Education.
Recipe Social Ads.
Idea Development
A Slice of Paradise
Discover a visual world so vibrant, so juicy and so full of exotic flavour, you feel instantly immersed within its tropical vibes – no matter where you are or when the UK Summer sun was last seen. By fully embracing the tropical aesthetic, this route explores a journey to the tropics through the visual storytelling of Tanqueray Paradiso.
Vibrant colours, lush tropical foliage, fruits and other tropical touches under an umbrella of sophistication.
Tapping into the audience insight: "I feel pressured to make the most of Summer since it tends to be short and unreliable.”
We know a secret place where you can fully enjoy the moment…
VIDEO STORYBOARDS
