Pimm's Organic posts. Working closely with strategy and social team, we have defined key areas for the audience, with our assets we are shifting a dial from pure product placement into more native and social first key occasion focused posts. Mimicking social platforms UI to make user journey feel more authentic and real.

Gordon's Organic Assets. Tapping into key moments of Gordon's audience, we have created social media assets. Vintage style collage, Pencil AI generated perfect G&T, what could be better?

New bottle reveal for Platinum Jubilee social assets. Worked on idea and storyboard before passing it to a motion designer for animation.
Johnnie Walker recipe card, social carousel.
