Pimm's Organic posts. Working closely with strategy and social team, we have defined key areas for the audience, with our assets we are shifting a dial from pure product placement into more native and social first key occasion focused posts. Mimicking social platforms UI to make user journey feel more authentic and real. 
Gordon's Organic Assets. Tapping into key moments of Gordon's audience, we have created social media assets. engaging Low-Fi video reels, vintage style collage, Pencil AI-generated perfect G&T, what could be better? 
Johnnie Walker recipe card, social carousel.

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