The Ask: Drive the unique benefits of Casamigos liquid and inspire consumers to try Casamigos, focusing on Blanco and Reposado. Align the ideas for always-on and paid social by tapping into the brand direction of “Anything Goes with My Casamigos”.
My Role: working together with the copywriter, come up with ideas that would inspire the audience to choose Casamigos as their social occasion. We’ve created a series of static and motion assets that split into two categories:
1. Mini Culture - leveraging insights and cultural momentum behind small bottle sizes.
2. Liquid Love - a smooth, versatile, delicious tequila that goes with every ingredient.
Key Creative Decision: all visuals have been produced using the Pencil AI tool. Working closely with the motion and design team to make sure we achieve the highest possible standard and real aesthetics across all assets.
