The Ask: Develop a campaign look and feel and leverage the upcoming press trip to capture both stills and video content for Paid and Organic social for Diageo Rare&Exceptional channels. Working in collaboration with Bacchus PR Agency.
My Role: Working closely with the copywriter, we created a campaign where we showcased the most exclusive of activities hosted in Scotland by Diageo Rare & Exceptional. Our majestic mood films and stunning stills perfectly capture not only these ultra-luxury experiences but the rugged beauty of the landscapes that bring them to life.
